Prof. Dr. Neil Thurman
Professor
AI and automation in journalism • The online behaviour of media audiences • Journalists’ routines and attitudes
Neil Thurman
Prof. Dr. Neil Thurman researches changes in media work and workers, as well as in media content, distribution, and reception, in the context of digitization, automation and AI, and the platform economy. His research focuses include automation and AI in news, journalists’ characteristics, routines and attitudes, the reception of textual and video journalism, and audience’s online behaviour. He uses qualitative and quantitative methods, including survey and ‘natural’ experiments, online surveys, content analyses, interviews, and analyses of digital trace data. Professor Thurman collaborates with academic colleagues worldwide, including in the Worlds of Journalism Study, for which he is responsible for the UK survey. He also collaborates with industry partners, including news publishers and media measurement organizations. Professor Thurman has received several major grants for his work on AI and journalism from the VolkswagenStiftung. At LMU Munich, he delivers the lecture on Media Change and seminars related to his research, as well as on public relations and digital media practice.